This project began with the challenge of bringing together Sundora’s diverse product segments: fragrance, beauty, skincare, and toys into one cohesive visual narrative for Pohela Boishakh. Anchored in the campaign line “রঙে বৈশাখ, রুপে বৈশাখ”, the goal was to translate the ideas of form, colour, and beauty into a celebratory yet structured composition that feels both culturally rooted and contemporary.
The Key Visual was developed as a dense, detail-rich illustration where traditional Boishakhi elements: alpana patterns, marigold and tuberose florals, lotus motifs, and references from Mangal Shobhajatra interact naturally with Sundora’s products. Instead of treating products as standalone inserts, they were integrated into a lifestyle-driven narrative through human figures and playful arrangements. The composition follows a balanced, slightly kaleidoscopic structure to reflect abundance and festivity, while maintaining clarity for adaptation.
A major design decision was to build the artwork as a modular system. Every element, product, character, floral, and motif was illustrated in a way that could be extracted and reused across formats. This allowed the KV to expand into a full campaign ecosystem, including social media templates, seamless patterns for packaging, and GWP items such as tote bags and bandanas. A handwritten interpretation of the campaign tagline was also developed to add a personal, festive layer to the visual identity.
The final output is a flexible yet cohesive visual system that aligns Sundora’s brand language with the spirit of Boishakh, where tradition, play, and modern self-expression come together seamlessly.
Designed For: SundoraIllustration: Saba Islam
Product Photo: Sundora
Area of Focus: Pohela Boishakh Campaign Design
Year: 2026
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Key Visual
Tote Bag & Scarf Designs for Gifts With Purchase for the customers
Frame Templates for Social Media
Seamless Patterns for packaging
Individual Product and Element Illustrations
Storefront Application of the Theme
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