Client: So Called Artist
Areas of Focus: Brand Identity Re-design
Year: 2024
This rebranding project aimed at merging the delicate elegance of handmade jewelry with the boldness of rickshaw art. The logo incorporates a prominent floral motif from rickshaw paintings and the structure of stud earrings, creating a clean, refined mark.
Areas of Focus: Brand Identity Re-design
Year: 2024
This rebranding project aimed at merging the delicate elegance of handmade jewelry with the boldness of rickshaw art. The logo incorporates a prominent floral motif from rickshaw paintings and the structure of stud earrings, creating a clean, refined mark.
The updated colour palette—featuring Rosewood Pink, Ivory and Deep Mulberry—maintains coherence with the original brand colours while enhancing visibility and contrast. A minimalist typeface adds femininity and elegance, balancing the intricate, rickshaw art-inspired logo mark. A unique pattern derived from the logo mark completes the cohesive and versatile brand identity.
Thank You!