Product Overview
Kids’ School is a Bangla educational app tailored for pre-primary students aged 2 to 5. Rooted in Bangladeshi culture, it offers instructional animated videos and engaging activities, fostering early childhood development. The app prioritizes critical thinking, logical reasoning, and social-emotional learning in a playful, age-appropriate manner.
User Group
Children aged 2 to 5 years.
Kids’ School is a Bangla educational app tailored for pre-primary students aged 2 to 5. Rooted in Bangladeshi culture, it offers instructional animated videos and engaging activities, fostering early childhood development. The app prioritizes critical thinking, logical reasoning, and social-emotional learning in a playful, age-appropriate manner.
User Group
Children aged 2 to 5 years.
Content-Type
Animated Videos: Educational and entertaining content aligned with the curriculum.
Games: Mini challenges (Drag & Drop, Trace, Puzzles etc) for learning outcome assessment.
Animated Videos: Educational and entertaining content aligned with the curriculum.
Games: Mini challenges (Drag & Drop, Trace, Puzzles etc) for learning outcome assessment.
Design Philosophy
Visual Target: Cartoony-style environment.
Character Design: Adorable, cartoonish representations with an empathetic aura.
Interactive Elements: Clear, colourful, and attractive; clickable elements stand out with appropriate shadows.
Background Elements: Clean, regular, bold, and roundish shapes with a simpler, less colourful design.
Familiarity: Draw design inspirations from local culture and heritage.
Biasness & Prejudice: Activities free from gender, nation, religion, economic status, or colour bias.
Color Palette: Pastel tones, primarily cooler blue-green shades, inducing productivity and calmness.
On-Screen Guiding Character: Mascot characters guide activities to enhance learning outcomes.
Visual Target: Cartoony-style environment.
Character Design: Adorable, cartoonish representations with an empathetic aura.
Interactive Elements: Clear, colourful, and attractive; clickable elements stand out with appropriate shadows.
Background Elements: Clean, regular, bold, and roundish shapes with a simpler, less colourful design.
Familiarity: Draw design inspirations from local culture and heritage.
Biasness & Prejudice: Activities free from gender, nation, religion, economic status, or colour bias.
Color Palette: Pastel tones, primarily cooler blue-green shades, inducing productivity and calmness.
On-Screen Guiding Character: Mascot characters guide activities to enhance learning outcomes.
Product Of: 10 Minute School
Product Status: Beta Launch (2022)
Areas of Focus: Digital Product Design
Year: 2021-2022
Creative Direction & Illustration Lead: Saba Islam
Animation Team: Md Shahin Islam, Nazmul Amin & Team
Logo Design: Saad Siddique
UI Design: Shaown Setu
Developer: Safayet Anowar Shurid
Product Manager: Ishrat Jahan Kashfia
Project Lead: Salat Mahboob Sampad
Curriculum Design: Afrida Binta Alam
Product Status: Beta Launch (2022)
Areas of Focus: Digital Product Design
Year: 2021-2022
Creative Direction & Illustration Lead: Saba Islam
Animation Team: Md Shahin Islam, Nazmul Amin & Team
Logo Design: Saad Siddique
UI Design: Shaown Setu
Developer: Safayet Anowar Shurid
Product Manager: Ishrat Jahan Kashfia
Project Lead: Salat Mahboob Sampad
Curriculum Design: Afrida Binta Alam
MASCOT CHARACTERS
A bright group of five friendly characters, an elephant, a tiger, a monkey, a chicken and a bee. These child-like on-screen characters will accompany the user as friends throughout the learning journey in the app to improve learning outcomes. The mascot characters are chosen from the most commonly recognizable animals, birds and insects for the kids.
LEARNING DOMAIN
The learning topic list of Kids’ School is developed based on 8 learning domains derived and modified from the Early Learning & Development Standard (ELDS). These learning domains of Kids’ School and their aims are Creative Art, Socialization, Morality, Letters, Numbers, Science, Thinking, and Health.
CONTENT
Animated videos are produced as the learning materials and games are designed as the learning outcome assessment materials for the app.
ANIMATED VIDEOS & GAMES
While designing the visuals of animated videos and games the goals were to be consistent with images or graphical metaphors used in interfaces and their real-world use. We avoided using abstract signs & symbols to support children’s limited capability for symbol-referent mapping.
While designing the visuals of animated videos and games the goals were to be consistent with images or graphical metaphors used in interfaces and their real-world use. We avoided using abstract signs & symbols to support children’s limited capability for symbol-referent mapping.
GAME DESIGN CONSIDERATIONS
The games aim to evaluate the learning outcomes by setting instructions and engaging kids with mini challenges like Drag & Drop, Trace, Puzzles etc. We avoided using visually complex application backgrounds to prevent children from getting confused when interacting with them. Mascot characters appear on the game screens to work as guides or pedagogical agents in all the activities to improve the children's learning outcomes.
REPRESENTATION
The hovering hand icon is used as an interaction prompt to help children show & remember how to accomplish
tasks through different gestures like tap, drag & drop, swipe etc. These hands are designed keeping an inclusive skin tone palette in mind. They appear in different games alternatively.
tasks through different gestures like tap, drag & drop, swipe etc. These hands are designed keeping an inclusive skin tone palette in mind. They appear in different games alternatively.
IN-APP SCREENS
Interactive elements are designed to be clear, colourful, attractive and with appropriate shadows to make them stand out. Background elements are designed with clean, regular, bold, and roundish shapes with a simpler, less colourful design.
STORYTELLING
A universe and environment for the storytelling of the animated videos is designed which act as the backgrounds for the mascot and the other supporting characters, where events take place.
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