The goals for the key visual of the fest were to represent three aspects: Dhaka City, The Fest itself and the Sense of Unity after the imposed isolation under the shadow of the grief of COVID.

To represent Dhaka city, we went for the arch symbol in connection with the historic architectural element that came from the Mughal Architecture Design Practices and then continued in the Colonial Architecture of this area.
To represent the fest, we superimposed the activities relevant to the fest in those arches.
To represent the Sense of Unity, we used an animation showing the transition from the gloomy situation to a very festive and happening environment.

Illustration was chosen as the core design medium to make the visuals connect more with mass people.
Client: Dhaka Lit Fest
Areas of Focus: Event Identity Design
Year: 2023

Design Team: Studio Shwo
Creative Direction & Design Lead: Saba Islam
Illustration: Saba Islam, Nawrin
Animation: Saba Islam
Stationery & Merchandise Design: Saba Islam, Saad Siddique
Typography & Layout Design: Saad Siddique, Saba Islam
Photo Documentation: Corpovisuals
Key Visual
Key Visual Variations
Stage Backdrop
Animation for Stage Backdrop
Website Interface
113 Portrait Illustrations of the Invited Speakers Produced for Promotional Content
A Tribute Poster for the Speakers of the Previous Editions of the Fest
Venue Map
Event Tickets Designed to be Later Used as Bookmarks
Invitation Design of Welcome Reception, Festival & Closing Dinner for the Guests
Stationery & Merchandise Design
Thank You!
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