To represent Dhaka city, we went for the arch symbol in connection with the historic architectural element that came from the Mughal Architecture Design Practices and then continued in the Colonial Architecture of this area.
To represent the fest, we superimposed the activities relevant to the fest in those arches.
To represent the Sense of Unity, we used an animation showing the transition from the gloomy situation to a very festive and happening environment.
Illustration was chosen as the core design medium to make the visuals connect more with mass people.
Areas of Focus: Event Identity Design
Design Team: Studio Shwo
Creative Direction & Design Lead: Saba Islam
Illustration: Saba Islam, Nawrin
Animation: Saba Islam
Stationery & Merchandise Design: Saba Islam, Saad Siddique
Typography & Layout Design: Saad Siddique, Saba Islam
Photo Documentation: Corpovisuals