Dhaka Lit Fest '23

Dhaka Lit Fest is a Literary and Cultural Event that highlights the best of Bangladesh to the world through Writers, Artists, Thinkers & Performers. It also brings the best from around the world at the doorstep of Dhaka. After 3 years of hiatus, the 10th edition of Dhaka Lit Fest was held from 5th to 8th January 2023.

The goals for the key visual of the fest were to represent three aspects: Dhaka City, The Fest itself and the Sense of Unity after the imposed isolation under the shadow of the grief of COVID.

To represent Dhaka city, we went for the arch symbol in connection with the historic architectural element that came from the Mughal Architecture Design Practices and then continued in the Colonial Architecture of this area.
To represent the fest, we superimposed the activities relevant to the fest in those arches.
To represent the Sense of Unity, we used an animation showing the transition from the gloomy situation to a very festive and happening environment.

Illustration was chosen as the core design medium to make the visuals connect more with mass people.

Client: Dhaka Lit Fest
Areas of Focus: Event Identity Design
Year: 2023

Design Team: Studio Shwo
Creative Direction & Design Lead: Saba Islam
Illustration: Saba Islam, Nawrin
Animation: Saba Islam
Stationery & Merchandise Design: Saba Islam, Saad Siddique
Typography & Layout Design: Saad Siddique, Saba Islam
Photo Documentation: Corpovisuals